Rezultate marketing si Rezultate financiare

This practical course covers topics in marketing and accounting and finance through activities and problem-solving. It takes a very practice-based approach to studying management concepts focusing on your own role. You can study this course on its own or start your Intratest Business School management studies with it. However, you may find this module easier to engage with if you have studied Organisations and People (M1) first.

This course count towards Intratest Business School qualifications

Intratest Business School qualifications are modular in structure; the knowledges from this module could count towards a future certificate such as Accelerated Leadership Program.

What you will study

The course poses such questions as: What is marketing exactly? How is it done in different contexts, including the public sector? What’s internal marketing? Who are your customers and stakeholders? How can you avoid marketing mistakes? Precisely what is your organisation exchanging with consumers and clients? How does your organisation deliver your goods and services and how does it add value? How do you price, promote and deliver your goods or services? How do you keep your consumers and clients happy? Why is finance important? What are budgets for and how can they be used? What are costs and how can you break them down to understand them better? What is cash flow and why is it important? What’s a profit and loss account and is it relevant to non-commercial sectors?

At appropriate points throughout the module, questions of business ethics and sustainability are addressed and you are encouraged to consider these aspects carefully in the module activities you undertake.

Through activities related to your own work and practices and related reading you will critically reflect on and analyse workplace situations and your own ways of managing clients and finance. The module is ‘solution oriented’ to help you to understand work situations from a manager’s perspective, and to work out what to do, given that you are not likely to be in charge of the organisation you work for. As you work through activities, problems and solutions, you will question the idea that there are single solutions to problems or that there is ‘one best way’. You will come to understand the constraints, choices and demands that managers need to take into account when making decisions.

As many first line managers are not directly responsible for marketing or finance, the course includes problem scenarios and cases for you to work on. A single problem scenario runs through the finance content to help you make sense of how the different elements of financial management fit together. The idea is to improve your understanding of finance so that you can improve your managerial decision making, rather than to teach you accountancy. The same is true of marketing: every manager needs to understand who the organisation is serving, and why, in order to manage employees in the organisation more effectively.

Vocational relevance

The teaching and learning strategy of Marketing and Finance (M2) is problem-based. Through this approach, the module aims to develop the skills an effective manager needs: such as analysis, constructing sound arguments, critical and reflective thinking, problem identification and solving, active listening and communication, sourcing and presenting information, and report writing. Many of these are the same learning skills that any university-level learner requires and will help to equip you for study at postgraduate level.

Teaching and assessment

Support from your tutor

You will have a tutor who will help you with the study material and study activities. You can ask the tutor for help and advice. The tutor will also mark and comment on your assignments. If you are new to the Intratest Business School, you will find that your tutor will be particularly concerned to help you with your study methods.

Other tutor support will be delivered primarily online as you study. In addition, day schools or online tutorials will be offered depending on the version of the module for which you register. Day schools and tutorials are not compulsory but you are strongly encouraged to attend.

Contact us if you want to know more about study with the Intratest Business School before you register.


The assessment details can be found in the facts box above.

You will be expected to submit your tutor-marked assignments (TMAs) online through the eTMA system unless there are some difficulties which prevent you from doing so. In these circumstances, you must negotiate with your tutor to get their agreement to submit your assignment on paper.

The TMAs consist of activities carried out as part of your study of the module. The end-of-module assessment (EMA) is wholly problem-based and will be focused on a workplace situation of your own.


Entry requirements

To study this course you are required to have work experience as the activities assume you have current or prior work situations to which you can apply what you are learning. Your work experience can be as a manager, deputising for a manager, management trainee, supervisor, team leader, if you work in an informal capacity, for example in a voluntary organisation.

To achieve the Professional Diploma in Management, you will need to take the companion course Organisations and People (M1) and The Integration Challenge (M3)

It can also be studied as part of the open access route to the Accelerated Leadership Program (L). If you have no prior higher education experience pre-module preparatory work is provided (see Preparatory work below).

If you have any doubt about the suitability of the module, please speak to an adviser.

Preparatory work

If you have not encountered a problem-based approach to learning before, the Module Guide and The Manager’s Good Study Guide are provided and these will be particularly useful at the start of the module. The Module Guide explains the approach and describes the skills required so that you can remedy any gaps in your knowledge. It will also provide an orientation to the module. The Manager’s Good Study Guide enables you to refresh study skills such as reading and note-taking, using logic and building arguments, written communication and report writing, and using numbers.

What’s included

Course books, other printed materials and, via the M2 website, additional resources in digital formats.

You will need

All set books will be provided as part of the study materials pack. However, non-native English speakers, particularly those studying outside the UK, may wish to purchase the following book:

The Oxford Dictionary of Business English for learners of English.

Computing requirements

A computing device with a browser and broadband internet access is required for this module.  Any modern browser will be suitable for most computer activities. Functionality may be limited on mobile devices.

Any additional software will be provided, or is generally freely available. However, some activities may have more specific requirements. For this reason, you will need to be able to install and run additional software on a device that meets the requirements below.

A desktop or laptop computer with either:

  • Windows 7 or higher
  • macOS 10.7 or higher

The screen of the device must have a resolution of at least 1024 pixels horizontally and 768 pixels vertically.

To participate in our online-discussion area you will need both a microphone and speakers/headphones.